George Northwood - Colour Studio
The client
George Northwood is a renowned hairstylist and salon owner with a celebrity clientele and a reputation for "effortless, undone" hair. His successful Wells Street, London salon was a destination for discerning clients seeking expert hair care and styling.
The challenge
With demand for specialist colour services growing, George Northwood sought to expand his W1 salon with a new, dedicated colouring studio. The project required creating a space that would not only increase capacity but also elevate the client's experience by providing a distinct and premium environment for their colour journey. The new studio needed to seamlessly integrate with the existing salon's high-end aesthetic while also enhancing the retail offering.
Our approach
Reis Design delivered the store concept and detailed architectural design. Our process was rooted in the following principles:
- Understanding the brand: We began by immersing ourselves in the George Northwood brand to understand its ethos. The salon's reputation for luxury, quality, and a welcoming, family-like atmosphere was central to our design.
- Enhancing the customer journey: Our design focused on creating a "sensual user experience" from the moment a client arrived. We planned the studio layout to create a seamless flow, from the initial consultation to the final reveal. This journey was designed to be both relaxing and immersive.
- Attention to detail: From the architectural detailing to the finishes and lighting, every element was meticulously considered to create a luxurious and comfortable environment. The goal was to build a space that was not only functional for the stylists but also inspiring for clients.
- A partnership approach: As highlighted in George Northwood's own testimonial, our collaboration was key to the project's success. We worked closely with George and his team, ensuring their vision and needs were at the forefront of the design process.
The solution
Reis Design successfully delivered the first-floor extension, which now houses the sophisticated colouring studio. The new space features:
- A dedicated colour hub: An aesthetically pleasing and purpose-built environment for colour services, which is distinct yet connected to the main salon.
- Expanded retail offering: An enhanced retail area allows clients to explore and purchase products within the new space, boosting the business's commercial opportunities.
- Bespoke design elements: Custom features and high-quality materials were used throughout to create a unique and memorable environment that reflects the George Northwood brand.
The results
The new colouring studio has been a resounding success. Not only did it meet the functional requirements of the salon's expansion, but it also delivered on the promise of an elevated, premium customer experience. By focusing on the client journey and delivering an impeccably detailed design, Reis Design helped George Northwood create a space that is as prestigious as its reputation, setting a new standard for luxury salon experiences in London's West End.
The service Richard gave us was second to none and we are delighted with the results. The salon looks great! George