Neil Moodie Studio - Spitalfields, London
Client: Neil Moodie Studio
Industry: Premium Hair Salon
Services Provided: Interior design and customer journey enhancement for flagship salon.
The challenge
When renowned editorial hairstylist Neil Moodie planned his first solo salon venture in London's Spitalfields, he needed a space that would reflect his high-fashion identity while providing a unique and "sensual" experience for his clients. A generic salon design would not suffice. The goal was to create a contemporary, urban space that not only showcased the studio's artistry but also significantly enhanced the customer journey, from the moment they discovered the salon online to their final visit.
Our approach
Reis Design partnered with Neil Moodie Studio to transform the 1,600-square-foot space, taking inspiration from the 20th-century Modernist design movement. Our process was guided by a deep understanding of the end-user, focusing on the core principles of a superior customer journey.
- User analysis: We conducted detailed research to understand the needs and expectations of Neil Moodie's discerning clientele, who follow high-fashion trends. We identified their pain points and mapped out a seamless and intuitive customer journey.
- Sensual user experience: Rather than focusing solely on aesthetics, Reis Design approached the project with a holistic view of the user experience. This involved creating a flow that was calm and inviting, with distinct zones for different stages of the salon visit—from consultation to styling.
- Minimalist, high-end design: We created a minimalist aesthetic with plenty of whitespace, ensuring the client journey felt relaxed and uncluttered. A palette of raw, sustainable materials was used to create a contemporary feel, in harmony with the building's original character.
- Integrated physical and digital branding: The physical salon design was developed in parallel with the online brand presence. This ensured a cohesive experience for customers who might first engage with the brand on Neil Moodie's website or social media channels.
The results
The flagship Neil Moodie Studio in Spitalfields has become a powerful testament to Reis Design's expertise. The interior design successfully built on Neil Moodie's existing brand recognition, translating his editorial flair into a commercially successful and highly engaging physical space.
- Elevated brand presence: The new design has cemented Neil Moodie Studio's position as a premium, high-fashion destination in the hair industry, attracting the right clientele.
- Enhanced user satisfaction: The thoughtful layout and sensory-focused design have created a superior and unique experience for clients, strengthening brand loyalty.
- Increased engagement: The stunning, photogenic design has driven significant social media engagement and user-generated content, with posts showcasing the beautiful salon space and treatments.
Testimonial
"Richard has delivered the most amazing design for my studio!! His attention to detail is second to none. I was blown away by how Richard understood my initial concept, and what I was trying to achieve. He meticulously listened to all my ideas and desires and took into consideration my request to be as eco and sustainable as possible. When something was maybe not possible Richard would immediately have alternatives ready to present, giving his opinion on what he thought would work best, but without forcing any ideas. He presented me with 3D renders during the design process which were virtually identical to the finished design. I highly recommend Richard and will most definitely work with him again on any future projects"
— Neil Moodie, Founder, Neil Moodie Studio
Reis provided the following services: Salon concept design / Detailed Design development / Design management services