TRIBE - Clapham, London UK
Case study: Tribe, Clapham
The brief: Crafting a sanctuary in the heart of Clapham
Tribe in Clapham was not just a design project; it was an opportunity to create a unique space for a leading hair salon that would embody its brand identity. The client's challenge was to transform a high-street location into an immersive, sustainable, and memorable environment that would foster client loyalty and enhance the hair styling experience.
The problem: Outgrowing the old space
Tribe's previous salon had served its purpose, but it lacked the distinctive atmosphere needed to compete in a vibrant market. The space felt generic, hindering its ability to attract and retain clients who sought a premium, branded experience. The client's vision required a design partner who could translate their core values—sustainability, expertise, and community—into a physical space that would feel both welcoming and exceptional.
Our solution: Design with purpose
Our design approach centered on creating an environment that clients would want to spend time in, not just a place they would visit for a service. The solution involved a harmonious blend of sustainable materials, bespoke joinery, and a layout that maximizes both comfort and functionality.
- Custom joinery and layout: We designed bespoke stations and cabinetry that not only optimized workflow for the stylists but also created a more intimate and personal experience for clients. The layout ensures a smooth, seamless client journey from the moment they walk in.
- Eco-conscious materials: In line with Tribe's sustainable ethos, we integrated eco-friendly materials wherever possible. This included reclaimed wood, low-VOC paint, and energy-efficient lighting.
- Enhanced ambiance: Thoughtful lighting design, tasteful décor, and strategically placed mirrors were used to create a welcoming, open, and stylish atmosphere that reflects the Tribe brand. The result is a relaxing environment that feels exclusive without being intimidating.
The outcome: A flourishing community
The redesign transformed Tribe into a vibrant hub where clients feel a deeper connection to the brand and community. The success of the project is evident in the following ways:
- Increased engagement: Client testimonials highlight the positive impact of the new space on their salon experience. The improved environment has naturally led to higher client retention and more word-of-mouth referrals.
- Stronger brand identity: The bespoke design and sustainable elements clearly communicate Tribe's values, reinforcing its position as a forward-thinking salon. The new space is now a key part of the brand story.
- Business growth: The enhanced customer experience and brand identity have contributed to business growth, with the new salon attracting a broader clientele in the competitive Clapham market.
In the client's own words
"Reis Design took the time to truly understand our vision and our commitment to sustainability. They didn't just design a beautiful space; they designed an experience. The feedback from our clients has been phenomenal. The new salon feels like a home, and it's become a key part of our brand identity."