Wax & Go - Dubai UAE
Wax & Go Dubai: An oasis of calm at City Walk
Client: Wax & Go
Location: City Walk, Dubai, UAE
Our Role: Full interior design
Status: Completed 2024
The challenge: Bringing a premium brand to a new market
Wax & Go, a leading provider of premium beauty services, employed Reis Design once again for its first salon in the vibrant and modern City Walk development in Dubai. Our task was to evolve the brand's signature Provençal style to create a unique and relaxing environment that would stand out in Dubai's competitive market, all while maintaining brand consistency.
The brief required us to:
- Create a welcoming and relaxing atmosphere for a mixed clientele.
- Integrate a large-format LED screen to enhance the retail experience.
- Design separate, private zones for male and female clients.
- Seamlessly blend high-end design with functional and practical salon operations.
Our approach: Crafting a tranquil and tailored experience
Our design strategy centered on creating a tranquil "oasis of calm" in a bustling city center. We started with the Provençal concept we had successfully developed for Wax & Go's other locations and enriched it with Dubai-specific touches, blending classic aesthetics with modern technology.
1. Provençal meets modern elegance
- We selected a palette of natural, pastel tones to create a soft, inviting feel. This is complemented by textural materials like wood and natural fabrics to enhance the relaxing atmosphere.
- Elegant joinery, soft furnishings, and bespoke lighting fixtures were used to create a premium feel that speaks to the high-quality services on offer.
2. Integrating innovation for engagement
- The centerpiece of the retail area is a large-format LED video screen. Instead of a harsh digital presence, we integrated this screen artfully into the space, using it to display subtle, branded video content and enhance the overall customer journey.
- The technology creates a dynamic focal point that engages customers without overwhelming the serene environment.
3. Zoned for comfort and privacy
- To cater to all clients, we carefully designed separate zones for men and women, ensuring a sense of privacy and comfort.
- The layout uses smart spatial planning and thoughtful details to guide clients seamlessly from the initial consultation to their treatment rooms.
The outcome: A thriving and visually captivating salon
The new Wax & Go Dubai salon is a powerful statement of the brand's global ambition and Reis Design's ability to execute complex, premium retail projects internationally. The design delivers a sensory user experience that differentiates Wax & Go from its competitors.
- Elevated brand presence: The evolved Provençal design successfully translates the brand's identity to the Dubai market while introducing innovative digital elements.
- Enhanced customer experience: The calm and luxurious environment directly contributes to a high-end service experience, helping the client occupy the most profitable market sector.
- Aesthetically and commercially successful: The project is a testament to how creative and practical design management can deliver successful results that work both aesthetically and commercially.
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If you have a project in mind, from a single salon to a multi-site rollout, we'd love to hear from you.